Comments for 90blog

Comment on SEM in a downturned economy by Rich Carvill

Rich Carvill — Tue, 18 Nov 2008 16:04:22 +0000

Makes sense to me. An, even in the realm of SEM, we need to continue to increase our efficiency and measurement efforts to help justify continued investments.

Comment on 90octane helped Gates Corporation generate leads through online tradeshow by Rich Carvill

Rich Carvill — Tue, 28 Oct 2008 17:47:39 +0000

Great work 90 team! This was an innovative concept that was very professionally managed by the combined Gates and 90 Octane team from start to finish. Thanks for making our jobs easier and our work more effective!

Comment on Tips & stats to help your email campaign succeed by Justin Baker

Justin Baker — Sun, 12 Oct 2008 23:15:37 +0000

Hi Megan,

I firmly agree that marketers need to always be concerned about email relevancy, because without clear feedback marketing organizations have a tendency to stop putting the customers first.

Thanks for putting specific research in your post, that is much more helpful than anecdotal references.

-Justin

Comment on Supporting product launches online by Justin Baker

Justin Baker — Sun, 05 Oct 2008 02:23:25 +0000

Great post Jessica. This is a good introduction to the subject of starting an online promotion program.

Comment on Email metrics - what to track by Justin Baker

Justin Baker — Wed, 01 Oct 2008 03:40:04 +0000

Wow, nice post Neil. Very informative for anybody starting a email lead gen campaign.

Thanks,

Comment on Social media = big business by Gloria dutton

Gloria dutton — Thu, 14 Aug 2008 20:50:01 +0000

Great Question, Rich.

I decided to dig in a little deeper and provide you with some example Check out:
http://blog.90octane.com/2008/08/14/how-b2b-companies-can-dive-into-social-media/#more-33

Let me know if you have any more questions or would like any more information.

Comment on How B2B companies can dive into social media by Dan Waldron

Dan Waldron — Thu, 14 Aug 2008 18:25:28 +0000

Thanks for posting the article, was certainly a great read!

Comment on Social media = big business by Rich Carvill

Rich Carvill — Tue, 29 Jul 2008 16:48:04 +0000

What do you recommend for a large, traditional B2B company like Gates to get started in the SMM realm? Do you have any examples or case studies about how similar companies have managed this media tactic to their benefit? There is some concern and definitely a cautious approach to our company in actively moving into this new space. Thanks.

Comment on Designing lead generation campaigns with conversion in mind by Alex Stratis

Alex Stratis — Fri, 30 May 2008 15:59:10 +0000

It seems more often than not that successful layout and implementation are rooted in basics like copywriting, color choice, understanding standards and delivering heavily tested projects. I have found that, while layout is very much a key to success, it can often be secondary to the content that is used. For it is the content (text, images and video) that creates the need to style.

Quality/appropriate content is a huge part of quality/effective design; in essence, they are most certainly synonymous.

For a detailed article on copywriters/editors and various issues involved with the process, I suggest this link: http://www.alistapart.com/articles/thecureforcontent-delaysyndrome

Comment on Online video: now playing on a computer near you by Linda Bustos

Linda Bustos — Tue, 13 May 2008 03:51:34 +0000

Tagging is important too - especially for YouTube, as you can’t fit all your relevant keywords in the title.

What’s great about video is you can get a bit of extra exposure when bloggers and webmasters choose to embed your content on their own sites or even social media profiles. Another reason why you should include your branding/URL within the video - at the start or at the end.