Comments for 90blog

Comment on SEO for local businesses just got simpler by Gloria

Gloria — Mon, 22 Jun 2009 22:14:05 +0000

This is really cool for small business. It does sometimes pose a problem or geotargeting outside of your own state however. We saw this with very low impressions for a VISIT DENVER campaign set to run in California. Google told us it was a hitch in this new ip targeting.

Comment on Improve your website’s local search results by Diego

Diego — Wed, 01 Apr 2009 17:27:22 +0000

Thanks to Google, Live and Yahoo using the Local Directory on top during searches, Local companies can compete with National companies for the first page.

The trick is, SEO’ing your directory listing to be on top of the Local Directory listings beating out your local competition…

Comment on Email metrics - what to track by Jack

Jack — Sat, 14 Mar 2009 14:09:42 +0000

What is the best email campaign systems that allows you to track all the above easily

Comment on Improve your website’s local search results by Keith

Keith — Fri, 13 Mar 2009 02:19:07 +0000

Hey Zach,

GetListed.org is still a bit “spotty” in its coverage and accuracy, although a welcomed concept. There is an awesome resource at http://www.emarketingmatador.com/step-2-local-search-directories. This lists and ranks all the local search engines, directories and data providers. Hope this helps out 90 clients.

Keith (Sam & Jim’s original fan)

Comment on Marketing priorities for B2B companies: Lead nurturing & social media? by Dean Westervelt

Dean Westervelt — Wed, 04 Feb 2009 14:43:53 +0000

Thanks for the interesting post, Shannon. My name is Dean Westervelt and I work for a social media analysis / market research company called Collective Intellect (disclaimer).

Integrating social media marketing approaches, as you point out, is indeed a primary challenge for B2B marketers. However, engaging customers and prospective customers appropriately drives value to the bottom line, primarily through effective lead generation. Understanding what your customers and prospects say about you, your brand, or your products is an important first step on the road to expanding your marketing strategy beyond digital to social media. As Forrester pointed out recently (http://snurl.com/baact), “[B2B] Vendors remain hamstrung by outdated notions of what their customers want and what can and should be done online.” Word-of-mouth, particularly working off a personal recommendation, remains an important driver of B2B sales. Effective, honest, and transparent communication through the right channels - highlighting the value of your products or services - results in a positive and sustainable (not viral) level of “buzz” justifies B2B social media marketing.

Thanks for the post.

Dean

Comment on Offers for lead generation & lead nurturing programs by Perry

Perry — Thu, 29 Jan 2009 15:09:06 +0000

I would also consider the use of newsletters. I believe they are effective tools when you’re doing drip marketing. Just make sure that the contents are well-researched and up-to-date. People still want information. They can use these data when making better buying decisions. Newsletters are also not costly and easy to implement.

Comment on Social media marketing & mobile advertising in 2009 by Rich Carvill

Rich Carvill — Thu, 01 Jan 2009 20:44:20 +0000

Great post Megan. You’re right on with the tight budgets and companies will need the experts and expertise like that 90 Octane provides in order to maximize our limited budgets and still show results in 2009. Looking forward to another productive year and partnership with Gates and 90 Octane in 2009!

Comment on 90octane volunteers with The Denver Santa Claus Shop by Leslie

Leslie — Mon, 22 Dec 2008 22:54:03 +0000

As an employee of 90octane I am very grateful for our opportunity to give back the community. We all had such a great time volunteering for the 2nd year with this organization. It felt so good to see smiles on people’s face as they received toys for their children they couldn’t afford otherwise. Hopefully the holidays will be a little brighter for those impacted by the Denver Santa Claus Shop.

Comment on 90octane takes time out to donate blood by Ronda Ficco

Ronda Ficco — Sat, 20 Dec 2008 03:18:24 +0000

Thank you 90octane employees for taking the time to donate blood on my sons behalf. He was an amazing person, full of life and had a big heart and soul. He would say thank you to each of you for giving the gift of life to those who may need life saving transfusions as he did. Thank you again on behalf of my son and my family!!

Sincerely,

Ronda Ficco

Comment on SEM in a downturned economy by Rich Carvill

Rich Carvill — Tue, 18 Nov 2008 16:04:22 +0000

Makes sense to me. An, even in the realm of SEM, we need to continue to increase our efficiency and measurement efforts to help justify continued investments.