http://blog.90octane.com Interactive Marketing from the Leading Edge Wed, 03 Dec 2008 18:55:15 +0000 http://backend.userland.com/rss092 en Posted by: Janessa Seewald, Account Manager Despite the tough economy and the fact that many companies are cutting portions of their budgets, most are maintaining their presence online and adopting an even more competitive, aggressive approach. The following tips can be utilized to help differentiate your pay-per-click (PPC) advertising/contextual advertising strategy ... http://blog.90octane.com/2008/12/03/ppc-and-contextual-advertising-tips-to-separate-you-from-the-pack/ Posted by: Kerry Houchin, Marketing Coordinator What is it, and how does it work? SearchWiki is a new tool that Google has unveiled allowing users who are logged into Google accounts to customize their search results. Now, in addition to searching, you have the ability to: Move your favorite search results to the top ... http://blog.90octane.com/2008/11/26/customize-your-search-experience-with-google%e2%80%99s-searchwiki/ Over the past week numerous 90octane staff members headed to a Bonfils Center in Westminster to give blood. The donations were prompted by an effort to replenish blood supplies for Zach Ficco, a patient at Lafayette's Good Samaritan Hospital who is in need of transfusions. During this time of year supplies are especially ... http://blog.90octane.com/2008/11/26/90octane-takes-time-out-to-donate-blood/ Posted by: Shannon Denny, Project Manager It seems more than ever marketers are striving to make the most of their marketing bucks. If you’ve previously run search engine marketing (SEM) programs, one of the best ways to stretch your dollar is to evaluate your campaigns’ past performance. Here are a few ... http://blog.90octane.com/2008/11/25/the-ghost-of-sem-past-learning-from-your-programs/ Posted by: Jessica Shepherd, Project Manager Can search engine marketing (or SEM) continue to sustain itself in the current economic slump? Here’s what some industry experts have to say… A recent issue alert from BtoB Magazine reveals how search engine marketing remains strong despite the economic downturn. A new Covario study shows 32% growth for ... http://blog.90octane.com/2008/11/21/sem-industry-predictions/ Posted by: Leslie Russell, Senior Marketing Coordinator Where has the time gone? It has been over a year since you last updated the metadata so important to your website’s search engine optimization (SEO), you can’t remember when the content on your site was last updated and some of your pay-per-click (PPC) ... http://blog.90octane.com/2008/11/18/giving-the-green-light-to-your-keyword-strategy/ Posted by: Kelly Hall, Account Manager Companies continue to utilize search engine marketing (SEM) to promote their products and services. Why? The simple fact is that prospects, as a result of the current economic conditions, are evaluating their purchasing decisions more closely than ever before. In fact, prospects are now tasked with ... http://blog.90octane.com/2008/11/14/sem-in-a-downturned-economy/ Posted by: Rosemary Riley, Senior Copywriter If our recent series of posts on e-mail marketing hasn't convinced you yet, check out these findings, courtesy of an eMarketer article from October 15th based on MarketingSherpa research: Highlights of the full story include: E-mail ad spending was up 15% to $230 million during the first ... http://blog.90octane.com/2008/11/07/emarketer-e-mail-budgets-linked-to-attitudes/ Posted by: Caitlin Diehl, Marketing Coordinator With businesses investing more and more in interactive marketing efforts, it seems like there are hundreds of new e-newsletters popping up every day. How do you know which ones to subscribe to? Which ones are helpful, and which ones will only take up space in ... http://blog.90octane.com/2008/11/03/favorite-online-marketing-e-newsletters/ Posted by: Rosemary Riley, Senior Copywriter Over the past month, we've been covering topics related to email - from benchmarks to best practices. Now MarketingSherpa has issued a new Guide with research in which marketers reveal top strategies for email during an economic downturn. They offer a timely, special fourteen-page PDF as a free excerpt from the ... http://blog.90octane.com/2008/10/28/new-research-from-marketingsherpa-email-in-an-economic-downturn/