http://blog.90octane.com Interactive Marketing from the Leading Edge Wed, 01 Jul 2009 16:39:54 +0000 http://backend.userland.com/rss092 en Posted by: Janessa Seewald, Account Manager Setting goals for a new search engine marketing (SEM) program and developing the strategy that will achieve them are your first steps toward high ROI. There are several important factors that arise when you go through this process, ranging from qualitative considerations such as the ... http://blog.90octane.com/07012009/setting-goals-for-a-search-engine-marketing-sem-program/ Posted by: Mackenzie Ross, Marketing Coordinator There is no clear best practice, or set-in-stone rule, as to when to send an email broadcast. That’s because it all depends on your specific audience. Every audience’s email-checking habits are different. For example, a B2B audience might check mail throughout the day while stay-at-home ... http://blog.90octane.com/06262009/timing-is-everything-when-to-send-your-email-broadcasts/ Posted by: Shannon Anderson, Project Manager Last month, Google launched a search filtering tool called Search Options which allows users to filter their search results to show only videos, forums or reviews over a specified time frame. By selecting the “Show Options” feature in the blue bar under the search field, ... http://blog.90octane.com/06222009/changing-seo-landscape-advanced-google-search-options/ Posted by: Nikki Johnson, Marketing Coordinator As it turns out, we learned more from the recent swine flu scare than we thought. And not just that we needed to limit travel to Mexico or wash our hands more frequently. An article on WebProNews used the flu as an example of why ... http://blog.90octane.com/06162009/long-tail-keywords-matter-for-seo-and-ppc/ Posted by: Megan Amick, Marketing Coordinator Microsoft has recently launched its new search engine called Bing. Bing was designed to be easy to use and efficiently return simple results. In addition, it’s also being promoted as a decision-making tool.  For example, if you’re unsure about where you’d like to eat out, ... http://blog.90octane.com/06122009/microsofts-new-search-engine-bing-it-on/ Posted by: Kerry Houchin, Marketing Coordinator Your pizza search just got easier. Thanks to new local search results from Google, you no longer have to type in the name of your city when looking for a local pizza joint or other local business results. Google now shows local results for generic ... http://blog.90octane.com/06082009/greater-seo-visibility-for-local-businesses/ Posted by: Rosemary Riley, Senior Copywriter Forbes has just released the results of its "Ad Effectiveness Survey," conducted among senior marketing executives during February and March 2009. The survey delved into behaviors and beliefs around digital marketing and forecasts areas of growth and weakness over the next six months. Highlights include: When it ... http://blog.90octane.com/06022009/forbes-survey-on-digital-marketing-campaigns/ Posted by: Christy Roth, Project Manager When setting lead generation goals for a new program, there are many important considerations to keep in mind. To start, you need to realistically evaluate your team and resources. It’s important to have an idea of what type of lead volume your sales force can ... http://blog.90octane.com/05292009/how-to-set-goals-for-lead-generation-programs/ Posted by: Jenny Bachner, Media Specialist We’ve always known that banner ads provide good overall branding exposure for a company, but what we really need to know is how effective they are in driving click-throughs for lead generation. And it seems in the past year we’ve witnessed a decline in users ... http://blog.90octane.com/05202009/online-display-advertising-for-lead-generation-alive-and-kicking/ Posted by: Mackenzie Ross In a stunning turnaround from our previous seasons, Swift Kick in the Grass, the 90octane sponsored kickball team, won its spring kickball league. It has been an uphill battle for Swift Kick in the Grass, coming in dead last the previous two seasons. After some intense practice and ... http://blog.90octane.com/05192009/90octane-driving-conversions-on-and-off-the-field/