http://blog.90octane.com Interactive Marketing from the Leading Edge Wed, 10 Mar 2010 20:51:08 +0000 http://backend.userland.com/rss092 en Posted by: Rosemary Dempsey, Senior Storyteller Quality Score. Everybody knows it's an important part of paid search programs run through Google AdWords and the content network. But how does Google calculate these scores, and why are they so important to our pay-per-click (PPC) advertising campaigns? According to Google, "A Quality Score is ... http://blog.90octane.com/03102010/google-ppc-advertising-programs-quality-score-refresher/ Posted by Kelly Hall, Account Manager "Optimization" has many meanings in today's marketing world. What might come to mind first is search engine optimization — or improving your rankings in search engines like Google, Bing and Yahoo. And while that should be an important part of your overall marketing plan, optimization ... http://blog.90octane.com/03032010/optimizing-your-online-marketing-programs/ Atlas Copco Construction Mining Technique USA was looking for a new channel to sell pre-owned water well drill rigs. They turned to us, 90octane, a Denver-based, conversion-driven marketing agency, for help. 90octane built a custom lead generation microsite to showcase the rigs, which typically carry six-figure price tags, and crafted an ... http://blog.90octane.com/02262010/90octane-helps-atlas-copco-cmt-usa-sell-rigs-through-search-marketing/ Posted by: Erin Wilson, Marketing Coordinator Social media marketing will be an important player in many companies’ business strategies this year. The key is determining the most efficient and cost-effective way to implement social media tactics into your business plan. Sponsored tweets are quickly becoming one effective way for organizations to ... http://blog.90octane.com/02252010/sponsored-tweets-could-this-social-media-marketing-channel-benefit-you/ Posted by: Shannon Denny, Project Manager Google has recently launched a new feature for pay-per-click (PPC) advertising that inserts customized site links beneath the ads. At this time, this feature is readily available to PPC advertisers with high quality scores. Google allows advertisers to enter up to 10 sitelinks, and all ... http://blog.90octane.com/02162010/google-pay-per-click-ppc-advertising-links/ We’re taking you to the Online Marketing Summit with us. Sort of. From February 23-24, 90octane Account Manager Kelly Hall heads to OMS San Diego. OMS brings together hundreds of marketers for educational sessions on search marketing, social media, email, demand generation, analytics and more. No exhibit booths. No sales pitches. ... http://blog.90octane.com/02102010/90octane-heads-to-the-online-marketing-summit-in-san-diego-feb-23-24/ Posted by: Mackenzie Ross, Conversion-Driven Media Specialist In a recent article for ClickZ, Harry Gold explored interactive television as a developing technology. As marketers, we are interested in the changing dynamic of the interactive space and always looking out for the latest innovations. It appears that cable and satellite companies are ... http://blog.90octane.com/02032010/marketers-keeping-an-eye-on-interactive-television/ Posted by: Janessa Seewald, Account Manager In 2010, social media marketing will push to the forefront of many organizations’ marketing efforts, and it will be important to make ongoing improvements as the landscape changes and becomes more competitive. Here are some tips to consider when making adjustments to your social media marketing ... http://blog.90octane.com/01292010/improve-your-social-media-marketing-in-2010/ Posted by: Shannon Anderson, Project Manager As a fundamental building block to a search engine optimization (or SEO) program, it is important to build strong, qualified incoming links to your website. Here are a few ways to build these links and optimize visibility: • Submit Press Releases: Submit keyword-rich press releases through ... http://blog.90octane.com/01262010/link-building-best-practices-for-seo/ Posted by: Gloria Dutton, Senior Marketing Coordinator 2009 brought a lot of changes and innovations in the wide world of the Web and its search engines. We witnessed the explosion of Twitter and Facebook and the introduction and advancement of Bing and smartphones. These innovations are forcing search engines to alter ... http://blog.90octane.com/01212010/whats-new-for-search-engine-marketing-in-2010/