http://blog.90octane.com Interactive Marketing from the Leading Edge Wed, 08 Sep 2010 18:20:06 +0000 http://backend.userland.com/rss092 en Posted by: Amanda Rick, Marketing Coordinator At the end of July, Google, in an attempt to gain insight into users' responses to search results, obtained a patent for a system that tracks mouse pointer movements. The technology allows the search engine giant to track where and how long a user hovers ... http://blog.90octane.com/09082010/can-cursor-movement-help-determine-search-relevancy/ Posted by: Grant Garcia, Marketing Coordinator Facebook users can now book airline tickets through Delta Airlines without leaving the popular networking site. Delta is the first travel company to implement a social commerce channel on Facebook, opening up new possibilities for the ways in which travel is booked online. After navigating to ... http://blog.90octane.com/08312010/delta-airlines-launches-social-commerce-channel-on-facebook/ Posted by: Grant Garcia, Marketing Coordinator Historically, email has been a great way to effectively maintain customer contact, while also providing useful industry news and resources. However, because online marketing is evolving and becoming more competitive, inboxes are overflowing with messages that are poorly targeted and irrelevant to users. How, then, ... http://blog.90octane.com/08302010/integrating-social-and-mobile-marketing-into-email-campaigns/ Inc. magazine ranked conversion-driven marketing agency 90octane no. 1,953 on its fourth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies reporting at least $2 million in 2009 revenue. The agency also ranked 37th for the Denver, CO metro area. The list represents the most comprehensive look ... http://blog.90octane.com/08252010/90octane-ranks-no-1953-on-the-inc-5000-list/ Posted by: 90octane Staff Last month the 90octane staff attended a Colorado Rockies game at Coors Field in Denver, CO. We had a wonderful time... even though the Pittsburgh Pirates bested our hometown team 4-2. http://blog.90octane.com/08252010/90octane-heads-to-the-ballpark/ Posted by: Chelsea Maxwell, Senior Marketing Coordinator We hear about social media all the time: “Twitter this. Facebook that.” It borders on annoying, but here’s the thing – it actually works. Many types of companies recognize the value of social media marketing. Non-profit organizations are no exception. With around 500 million active ... http://blog.90octane.com/08182010/non-profit-marketing-leveraging-social-media-for-a-cause/ Posted by: Gloria Dutton, Senior Marketing Coordinator When discussing the goals of lead programs with sales teams, we often get one message – volume volume volume. The ‘volume’ mentality has an obvious attraction: at least some of the many leads that come in the door will close. However, when we dig ... http://blog.90octane.com/08112010/don%e2%80%99t-sell-to-your-leads-nurture-them/ Posted by: Erin Wilson, Marketing Coordinator Getting people to open and read a marketing email can sometimes feel like pulling particularly reluctant teeth. Although email can be highly effective as a marketing tool, the first (and arguably most challenging) step is getting your target audience to open your correspondence. A study ... http://blog.90octane.com/08042010/email-marketing-best-practices/ Posted by: Nicole Johnson, Marketing Coordinator Most marketers are excited about leveraging social networks to connect with their audiences. Sometimes, in their enthusiasm, they forget to take a step back and ask themselves how they plan to measure the success of their new social media programs. Your company may have 300 people ... http://blog.90octane.com/07282010/measuring-social-media-conversions/ This week, 90octane's Jim Grinney, Sam Eidson and Brooke Caesar attended the Integrated Marketing Summit in Denver. Sam was a featured speaker on the topic of marketing automation and lead management, and we co-sponsored the event with Eloqua. We took advantage of the many knowledge-sharing opportunities among top marketers to put ... http://blog.90octane.com/07232010/top-10-takeaways-from-the-integrated-marketing-summit/