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Get the Most from Your Local Search Listings

There are about four billion local search queries conducted per month, and about 88% of them result in a phone inquiry or walk-in within 24-hours. But if your business name, address or phone number (NAP) is incorrect in local search results, you’re missing out on... read more

Media Strategy Lessons from Big Sponsor Brands

There is no magic formula for making your branded content go viral – but some marketers, like Procter & Gamble and their “Thank you, Mom” campaign, make going viral look easy. The company’s “Thank You, Mom” video has over 18 million YouTube video views to date,... read more

Traffic Analysis by Landing Page

With Google’s switch to 100% not provided keyword data, search marketers must find new ways to build a strategy, gauge success and optimize campaigns. Although there is considerable frustration surrounding the switch to not provided keywords, we can shift the focus... read more

90octane Employees Share Their 2014 Resolutions

Happy New Year! Our staff has amazing drive. They make 90octane the powerhouse agency that it is, and we think our resolutions will convert to major accomplishments by the end of 2014. Here are a few of our resolutions. What are yours? Waste Less/Share More “Whether... read more

14 Search Tips for ‘14

As 2013 winds down, we’re keeping a close eye on the trends that will impact search marketing in the coming year. Here are 14 tips from 90octane’s very own search team to help keep your visibility, traffic and conversions moving up. Content: From generating links and... read more