Posted by: Kayla Wagner, Account Manager

Like many industries, technology is under pressure in this downturned economy. Though tech marketing spending will increase this year, it will do so at a slower rate than last year due to financial concerns, according to IDC’s 2008 Tech Marketing Barometer. With 2009 just around the corner, that’s all the more reason to focus your lead generation and nurturing strategies.

As always, it’s important to tie your marketing efforts to analytical, measureable results. First, focus on the quality of your leads. Whether you choose to nurture them through a lead scoring system or an action-based system, cull out all spam and unqualified prospects. Send the sales team only those leads that are the best candidates for follow up. read more »