Photo courtesy of CNN.com

Recently, BIA/Kelsey released its U.S. mobile local advertising forecast, which revealed that search is the largest mobile local revenue component and will be through the forecast period of 2016. It is also estimated that U.S. mobile local advertising will grow 54% from 2011 to 2016.

These results speak to the rapid changes we have recently seen within the local search space, most notably in mobile. Google reported that “50% of mobile searches have local intent,” up 10% from 12 months ago. Not only do we see local results on the SERP take up more than one-fourth of the page (depending on the searches), but a large amount of advertising is currently focused on targeting ads to users based on their location.

Image Credit: http://www.letstalkseo.com/

Email is not just a one-step conversion touch point. There are many actions that we’re asking our audience throughout the email process: “Subscribe to Our Newsletter,” “Open Our Email,” “Click Our Email,” and on and on. The one call to action (CTA) button at the end of your email won’t be enough to accomplish all that. We’ll show you how to optimize calls to action throughout your email process.

For those of us who have tried to impress Swedish exchange students at a bar with the help of Google Translate, we know how embarrassing it can be to say “blondes are from hell” when “blondes are from heaven” was the desired phrase.  One word translated incorrectly can be the difference between having a Cosmopolitan burn your eyes or singing along to ABBA’s greatest hits all night.

With the onset of globalization, the importance of advertising in the international space is becoming increasingly apparent. In a recent article by Search Engine Land, linguist Andy Atkins-Kruger discusses several tips to help international marketers achieve success with pay-per-click (PPC) advertising, which I’ve summarized below.

For the fifth year in a row, 90octane is proud to be recognized by BtoB Magazine in its annual “Top Agencies Special Report.” The list is compiled based on annual revenue, percentage of business to business revenue, innovation and top clients for small, medium, large and interactive agencies. 90octane has been recognized in the Interactive category since our inclusion in the 2008 list, in addition to receiving accolades for our work in the search engine marketing sector.

For more information about BtoB Magazine and the Top Agencies special report, please visit the publication’s website.

We would like to offer our sincerest thanks to the clients, partners and employees who have made our continued growth and success possible. It’s been a banner year for 90octane, and we look forward to many more!