With the onset of globalization, the importance of advertising in the international space is becoming increasingly apparent. In a recent article by Search Engine Land, linguist Andy Atkins-Kruger discusses several tips to help international marketers achieve success with pay-per-click (PPC) advertising, which I’ve summarized below.

For the fifth year in a row, 90octane is proud to be recognized by BtoB Magazine in its annual “Top Agencies Special Report.” The list is compiled based on annual revenue, percentage of business to business revenue, innovation and top clients for small, medium, large and interactive agencies. 90octane has been recognized in the Interactive category since our inclusion in the 2008 list, in addition to receiving accolades for our work in the search engine marketing sector.

For more information about BtoB Magazine and the Top Agencies special report, please visit the publication’s website.

We would like to offer our sincerest thanks to the clients, partners and employees who have made our continued growth and success possible. It’s been a banner year for 90octane, and we look forward to many more!

On February 1, 2012 Facebook filed for its initial public offering. In the aftermath, people have questioned what the IPO will mean for Facebook users and advertisers, with the most significant issue concerning how Facebook will capitalize on its mobile market. Facebook recently reported that 425 million (more than half) of its monthly users are accessing the site from mobile devices. However, they have not yet begun monetizing their mobile market.  Industry experts have expressed concern over this lack of utilization of mobile possibilities, as it is a significant risk factor for the Facebook IPO.  As mobile usage continues to grow, it will become essential for Facebook to develop a way to monetize its mobile platform.

This third part of our Facebook Success Summit Series addresses best practices for Facebook Advertising. We participated in a session led by social media expert Chris Treadaway, author of the book Facebook Marketing: An Hour a Day. Here we discuss some learnings from Chris as well as some best practices we’ve learned through our own Facebook advertising campaigns.

If you aren’t already advertising on Facebook, we think you should be! Facebook advertising can help obtain new fans as well as market and promote products and services. If you’re new to advertising on this platform, here are 4 tips to help launch a successful campaign:

Following the results of a recent Prophet survey, Forbes released a list of the five brands U.S. consumers viewed as most likely to fall flat by 2015.

The brands are below, listed in descending order by most likely to drop off: