We’re taking you to the Online Marketing Summit with us. Sort of.

From February 23-24, 90octane Account Manager Kelly Hall heads to OMS San Diego. OMS brings together hundreds of marketers for educational sessions on search marketing, social media, email, demand generation, analytics and more. No exhibit booths. No sales pitches. Just the opportunity to glean information that applies directly to today’s conversion-driven marketing programs.

What’s better? You don’t need to register. Kelly is going for you! Kelly will bring the knowledge she gains back to 90octane, and in turn, we’ll share our learnings with you. We’ll also think about what smart marketing trends and up-to-the-minute innovations could affect your programs.

So, you’re “invited.” To clarify, you’re invited to help us steer our OMS program selections. What are the marketing trends you want to learn more about? Where do you think your company’s marketing programs have the opportunity to grow?

Take a look at the detailed programming schedules for each day of OMS (linked below), and let us know what you’re interested in learning about. Leave a comment at the bottom of this post with your thoughts. (And feel free to post your name as ‘Anonymous.’)

Day 1
Day 2

We’ll follow up with you after the event. Also, be sure to follow Kelly on Twitter as she sets her OMS schedule, attends the sessions and reports back with gained wisdom.

Posted by: Lauren Klostermann, Project Manager

Google Analytics has recently released a feature with the assistance of two companies, Mongoose Metrics and LivePerson, which allows users to integrate telephone leads and live chat with its services.

The way it works with phone leads: you use a trackable phone number in an online campaign, and then when the number is dialed and connected, the phone server tracks a visit to a hidden page within your site with a special tag. Google Analytics is then able to show the data. Analytics will go so far as to show the date and duration of the call.

read more »

Posted by: Leslie Russell, Marketing Coordinator

Your search engine optimization (SEO) campaign is in place, but what are the metrics to measure its success? Are people really finding your site through organic listings? Are you bringing in new qualified visitors? Are your keywords the right keywords to optimize for? The success of your SEO campaign can be assessed in many ways:

Keyword Rankings
When you began your SEO campaign, you determined a list of keywords to optimize for. Before optimizing, conduct some searches on the top three engines – Google, Yahoo! and MSN – to see what sites are coming up within the first page of results. Throughout the SEO campaign, perform spot checks manually, or utilize tools (some of which are subscriber-based), to determine if your site’s rankings have improved.  read more »