Posted by: Lauren Klostermann, Project Manager

Google Analytics has recently released a feature with the assistance of two companies, Mongoose Metrics and LivePerson, which allows users to integrate telephone leads and live chat with its services.

The way it works with phone leads: you use a trackable phone number in an online campaign, and then when the number is dialed and connected, the phone server tracks a visit to a hidden page within your site with a special tag. Google Analytics is then able to show the data. Analytics will go so far as to show the date and duration of the call.

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Posted by: Leslie Russell, Marketing Coordinator

Your search engine optimization (SEO) campaign is in place, but what are the metrics to measure its success? Are people really finding your site through organic listings? Are you bringing in new qualified visitors? Are your keywords the right keywords to optimize for? The success of your SEO campaign can be assessed in many ways:

Keyword Rankings
When you began your SEO campaign, you determined a list of keywords to optimize for. Before optimizing, conduct some searches on the top three engines – Google, Yahoo! and MSN – to see what sites are coming up within the first page of results. Throughout the SEO campaign, perform spot checks manually, or utilize tools (some of which are subscriber-based), to determine if your site’s rankings have improved.  read more »