90octane is pleased to be included in BtoB Magazine’s Marketers Resource Guide ’12, a compendium of lists and reports providing information on key companies and people in marketing, media and advertising. We are listed in the Top Agencies, Interactive Agencies and SEM Vendors sections.

We strategize, execute and optimize search engine marketing, lead generation and lead nurturing programs. Our business-to-business clients include Gates Corporation, Jeppesen, Atlas Copco CMT USA, MWH Global and Ramtron International.

You can purchase the Marketers Resource Guide ’12 from BtoB Magazine here.

About BtoB Magazine
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. http://www.btobonline.com

Posted by: Annie Hay, Marketing Associate

Attention all B2B Marketing and Advertising Companies:

Early bird entry deadline for the 2011 Colorado Business Management Association Gold Key Awards is

Friday, January 28th at midnight!

Companies registered by the early bird deadline will receive a $10 discount after registering but will not be required to finalize the entry until February 11th.

90octane is included in the newly released Marketers Resource Guide ’11 by BtoB Magazine. The firm is listed under the Top Agencies, Interactive Agencies and SEM Vendors sections. Our business-to-business clients include Gates Corporation, Atlas Copco CMT USA, ITT Visual Information Solutions, Jeppesen and NCM Fathom.

Download the complete Marketers Resource Guide ’11 from BtoB Magazine.

“It’s budgeting time…. Marketers are being held accountable to results, and their budgets depend on that. Organizations that have added online lead generation to their marketing mix now have the tools to manage this level of accountability, but the tools are not enough. A results-based approach to budgeting takes measurability to the next phase: intent and predictability.”

Read 90octane partner Sam Eidson’s article on BtoB Magazine‘s website, Online lead generation budgeting: A results-based approach, for valuable tips that can help you get the most out of your 2011 budget.

Posted by: Erin Wilson, Marketing Coordinator

Although social media is an extremely popular marketing tool for B2C companies, many B2B companies have been hesitant to jump on board. Recently, however, more and more B2B companies are adding social media tactics to their marketing plans. In fact, spending forecasts predict that they will continue to increase their marketing budgets to include social media.

Some B2B companies may still doubt the efficacy of social media, but a recent study featured in eMarketer found that “at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them.”  In other words, companies are being talked about whether or not they have a social media presence.  By joining and guiding the conversation, B2B companies can more effectively position their brands and generate leads.