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Do you target both B2B and B2C audiences? If so, you already know your B2B customers have different needs and buying cycles than your B2C customers, and maybe you’ve taken steps to address both customer types with your online presence. What you might not have realized is your SEO strategy will also need to be different for each group. All parts of your SEO plan should be optimized separately for B2B and B2C, including your keywords, landing pages and metrics.

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You know how to play Monopoly and you know how to play Life. Ergo, you are familiar with the basic principles of the fast-paced world of online gamification marketing. Gabe Zichermann, chair of the Gamification Summit and Workshops, says gamification is “a dynamic and exciting industry that brings together game mechanics and marketing to create engagement and solve problems.” Chief Revenue Officer of Bunchball Steve Patrizi notes there are four key elements to games that also apply to gamification: a problem or motivation, progress, status and a reward.  “Game designers [know] that if you satisfied very basic human needs and motivators around progress, status, and reward, people would become deeply engaged in your programs.”

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“B2B or bust!” This exclamation could be considered the motto of many firms as companies continue to buy up B2B social media platforms. Microsoft’s acquisition of Yammer, a Facebook-style business solution, in late June is but one in a long line of recent purchases of B2B social media platforms. Other examples include Salesforce.com taking Buddy Media, Adobe snatching up Efficient Frontier and Syncapse wrangling in Clickable, to name a few. But why the recent flurry of activity on the B2B social media front? As Mashable noted, the hype around social media partially boils down to Facebook – kingpin of the social sphere. 

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Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

For the fifth year in a row, 90octane is proud to be recognized by BtoB Magazine in its annual “Top Agencies Special Report.” The list is compiled based on annual revenue, percentage of business to business revenue, innovation and top clients for small, medium, large and interactive agencies. 90octane has been recognized in the Interactive category since our inclusion in the 2008 list, in addition to receiving accolades for our work in the search engine marketing sector.

For more information about BtoB Magazine and the Top Agencies special report, please visit the publication’s website.

We would like to offer our sincerest thanks to the clients, partners and employees who have made our continued growth and success possible. It’s been a banner year for 90octane, and we look forward to many more!