Eloqua is a marketing automation and revenue performance platform that executes campaigns, testing, measurement, prospect profiling and lead nurturing.

Is your firm transitioning to Eloqua 10?

The deployment of Eloqua 10 is now in full swing, and Eloqua 10 is the only option for new Eloqua clients. If you’re an Eloqua user and haven’t switched to Eloqua 10, you will most likely receive a call in the near future to schedule your update. However, your firm may be asking whether switching over to Eloqua 10 is a good idea.

90octane partners Sam Eidson and Jim Grinney recently presented “Demand Generation and the Purchase Process: Creating Value and Building Trust” as part of the New Denver Ad Club’s (NDAC) 3rd3rsday Interactive Roundtable series.

Providing value at every stage of the purchase process is critical for business marketers who want to build trust with prospects, nurture them through the decision-making process and cultivate long-term relationships.

Play back the presentation to preview a model that incorporates two concepts into lead generation and lead nurturing for the considered sale: developing informational offers to match the decision makers’ and influencers’ purchase process, and creating progressive targeted messaging to build trust throughout a lead nurturing flow.

To learn more, contact 90octane.

The Online Marketing Summit‘s 23-city tour made a stop in Denver this year. 90octane’s Brooke Caesar spoke at the conference and various staff members attended sessions that covered topics such as social media, search, email, demand generation, usability and integrated marketing efforts. Keep reading for some key takeaways from the June 23rd conference.

This Wednesday, June 23^rd, 90octane will participate in the Denver Online Marketing Summit (OMS). OMS brings together hundreds of marketers for educational sessions on social media and content marketing, email, demand generation, analytics and more. The OMS 2010 23-City Tour offers attendees the opportunity to learn strategies and tactics from leading authors, academics, brand marketers and online pioneers in an environment free from exhibit booths and sales pitches.

90octane will partner with Eloqua, a leading company in the marketing automation and automated demand generation space, to host lead generation workshops. 90octane will guide attendees through individualized, 15-minute labs assessing their lead generation programs and offering recommendations for improvement.

In addition, 90octane Account Manager Brook Caesar has been selected to speak at the event, discussing strategies for social media integration. Caesar’s presentation will cover social media best practices to help businesses foster strong relationships with prospects and customers.

Stay tuned for an upcoming post about key learnings from the event.

We’re taking you to the Online Marketing Summit with us. Sort of.

From February 23-24, 90octane Account Manager Kelly Hall heads to OMS San Diego. OMS brings together hundreds of marketers for educational sessions on search marketing, social media, email, demand generation, analytics and more. No exhibit booths. No sales pitches. Just the opportunity to glean information that applies directly to today’s conversion-driven marketing programs.

What’s better? You don’t need to register. Kelly is going for you! Kelly will bring the knowledge she gains back to 90octane, and in turn, we’ll share our learnings with you. We’ll also think about what smart marketing trends and up-to-the-minute innovations could affect your programs.

So, you’re “invited.” To clarify, you’re invited to help us steer our OMS program selections. What are the marketing trends you want to learn more about? Where do you think your company’s marketing programs have the opportunity to grow?

Take a look at the detailed programming schedules for each day of OMS (linked below), and let us know what you’re interested in learning about. Leave a comment at the bottom of this post with your thoughts. (And feel free to post your name as ‘Anonymous.’)

Day 1
Day 2

We’ll follow up with you after the event. Also, be sure to follow Kelly on Twitter as she sets her OMS schedule, attends the sessions and reports back with gained wisdom.