Twitter Makes Important SEO Updates
Over the last several months, Twitter has been beefing up its focus on search engine optimization (SEO) in an effort to provide searchers with easier access to information. While Twitter is showing much more dedication to improving its search features and online visibility than many of its top rivals, how effective are these changes actually going to be?
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Google+ Pages: The New Face of Local Search
With all the changes and updates Google has recently made to its Places pages and local search (such as the integration with Google+), optimizing and updating company data within Google’s local platforms remains crucial for your ranking results.
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Crowning Yelp the King of Local Search
Google has always been a Goliath in the online world. Some brazen startups tried to compete with it, only to realize that Google had developed something surprisingly similar. There is one startup, however, that hasn’t backed down from Google: Yelp.
A lot has changed since Yelp CEO Jeremy Stoppelman claimed in a September U.S. Senate hearing that he probably “wouldn’t start Yelp today given Google’s push into local and ability to drive traffic to its Places results.”
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Google Update: AdWords Gets a Facelift
If you’ve interacted with the Google AdWords interface recently, you’ve likely noticed its design change, which Google calls “simpler and more beautiful.” The new interface is lighter in color and contains a major functionality change: the option to designate your campaign according to campaign type.
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Browser Wars: Who is King of the Hill?
The question of which browser truly reigns supreme depends on whom you ask and what metrics you’re using to measure superiority. Why is this in question? After all, Microsoft’s Internet Explorer has had little in the way of a serious competitor. In light of recent reports claiming Google’s Chrome had finally taken the majority in market share, it seems appropriate to dig a little deeper. Even though Chrome is still a relative infant in browser terms (it started in 2008), it has some distinct advantages. Chrome is featured on the most popular website in the world (its parent, Google), and has received overwhelmingly positive reviews from its users. While these characteristics have made it a force to be reckoned with, one has to wonder if it’s enough to launch it over the browser that is preloaded on every PC and has thus become the default choice for nearly all computer users.
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