Posted by: Mackenzie Ross, Conversion-Driven Media Specialist
In a recent article for ClickZ, Harry Gold explored interactive television as a developing technology. As marketers, we are interested in the changing dynamic of the interactive space and always looking out for the latest innovations. It appears that cable and satellite companies are gearing up to make television more interactive using Web-based technologies. The interesting part about marketing interactively on television is the immediate access to your audience while they are engaged.
Much of the technology already exists to make the smooth transition into television and Web integration. The remote in many ways acts as a mouse, with much of the same functionality to boot. Many cable companies actually populate their guides through the Internet to provide users with up-to-date programming information. You may notice that with your cable provider you are able to access Twitter, Facebook, the weather or games. These widgets are connected to the Internet and are available now.
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90octane is included in the newly released Marketers Resource Guide ‘09 by BtoB Magazine. The firm is listed under the Top B-to-B Agencies, Interactive Agencies and SEM Vendors sections.
The Guide directs its audience of business-to-business marketers in creating partnerships with vendors. BtoB’s VP-publisher Bob Felsenthal notes, “If you are in the b-to-b marketing world, you need partners who are familiar with b-to-b markets, who know your needs and how your customers react. These partners will also know what messages engage these audiences, what media they use and what language they speak.”
90octane strategizes and implements search engine marketing and online demand generation programs for nonprofits, consumer companies and business-to-business organizations. The agency’s business-to-business clients include Gates Corporation, ProLogis, Charter Business®, Atlas Copco, Symetix and ITT Visual Information Solutions.
Download the complete Marketers Resource Guide ‘09 from BtoB Magazine.
Posted by: Caitlin Diehl, Marketing Coordinator
With businesses investing more and more in interactive marketing efforts, it seems like there are hundreds of new e-newsletters popping up every day. How do you know which ones to subscribe to? Which ones are helpful, and which ones will only take up space in your inbox? Below is a list of some of my favorite e-newsletters available today and details on how they manage to stay on top with new competitors emerging all of the time.
·        MediaPost’s SearchINSIDER
o  INSIDER guarantees good content in a short, easy-to-read format. The blog is available through free subscription. It is sent to your inbox every day and provides valuable information about the search engine industry. Topics range from tips on word-of-mouth branding to social media marketing and even Google engine updates.
http://www.mediapost.com/blogs/search_insider/
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We hope you’ll interact with us here at 90blog. We’re the staff of a Denver-based interactive marketing agency that leverages online marketing strategies, search engine marketing (SEM) services and sales lead generation capabilities to develop custom, results-driven solutions. We created this blog, just one of over 100 million in the wide world of the Web, to share ideas and pose solutions to your online marketing questions.
In 90blog everyone on our team will have a say. Strategists, project managers and coordinators, designers, developers, writers and the partners will weigh in on the most relevant topics in SEM and lead generation. Plus, we’ll let you know when we’re doing something fun, because we’re good at that, too. We look forward to blogging with you.
p.s. Wondering why we call ourselves 90octane? We develop custom lead machines where each tactic could be represented as a gear. Gears change power flow by 90 degrees, and octane is used to power machinery.