Check out the 90octane Slideshare “Lead Nurturing: Beyond the Toolset.” Learn how to develop a lead nurturing strategy to increase prospect engagement, sales qualified leads, and the profitability of a lead generation program. The presentation includes a form with a link to the recorded webinar.

Lead Nurturing Beyond The Toolset 90octane

Image Credit: BMA

Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

Is lead nurturing a costly investment of time and money? Yes. Is it worth it? Yes. According to a Gleanster Research study, programs that incorporate lead nurturing tactics can generate 50% more sales-ready leads than those that don’t. They’re effective because they provide highly relevant educational content to potential buyers, building brand preference early in the buying process. But as a marketer, just because you know how wonderful your lead nurturing program is doesn’t always mean upper management has the same confidence.

Every year, MarketingSherpa releases its Wisdom Report, a compilation of stories and learnings from marketing professionals across the country. For the 2012 report, 90octane partner Sam Eidson outlined the hurdles small to medium sized enterprises (SMEs) face when adopting marketing automation technology (MA).

Posted by: Erin Wilson, Account Coordinator

Many marketers struggle to find qualified online leads to pass along to their sales teams. In some cases they aim for quantity over quality hoping that a small percentage will eventually convert to a sale. Ideally, marketers should create and implement solid online lead generation programs that help bridge the gap between themselves and their sales teams.

Use the following questions to start thinking about ways you can create or improve your lead generation program.