Location-Sensitive Mobile Advertising Shortens the Sales Cycle
Posted by: Nicole Johnson, Marketing Coordinator
Ever heard of âlocation-sensitive mobile advertising?” It sounds fancy, but itâs just a term that encompasses a combination of two tactics that are becoming bigger and better every day â local search marketing and mobile advertising. The major players in the game (Yelp, Google and Facebook) are paving the way for new growth in this arena.
Yelp offers a smartphone application called âNearbyâ for its mobile users. The app allows easy mobile access to any coupon or offer posted on a local businessâs Yelp profile page. Users can also use the app to find businesses located in close proximity to their immediate locations.
Similarly, Google released âNear Me Now,” a feature that is automatically available to any user who accesses Google using an iPhone or Android phone user a 2.0.1 version or newer browser. The feature gives users easy navigation to restaurants, banks and other businesses in their areas. The mobile search engine results page serves up 10 local businesses and features three Google Adwords paid listings. Keep in mind that the Near Me Now link only appears if users give Google permission to access their locations with GPS tracking.