Posted by: Christy Roth, Project Manager

Is online video a part of your marketing mix and, in particular, your SEO strategy? As online video usage continues to surge, more marketers are focusing on how video can integrate into their search programs. The following YouTube statistics show how prevalent online video has become:

• 20 hours of video are uploaded to YouTube every minute
• Approximately 120 decades of video are uploaded in a year

What can your company do to make sure that your videos are ranking high in search results and are visible to relevant users? Much like your site content and meta data, you need to make sure that your video title and description are keyword rich (without being spammy) and applicable to what the user is looking for. Think about what terms users that are interested in your video would use to search and work to incorporate them into your copy. You can also provide keyword tags for your video to increase search visibility.

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Posted by: Sean Voorhies, Marketing Coordinator

Once you’ve set your keyword strategy, what do you do with all of those terms? Here’s your primer on putting keywords to work for website visibility.

Meta Data
Title, description and keyword tags (all part of your behind-the-scenes meta data) are valuable locations for keyword optimization. Place your most important keywords early in your tags rather than later. While each engine has different title and description character limits, it best to use the least common denominator to avoid having text cut off. Using the following guidelines for each tag can help make the most of your rankings across each engine: read more »