Email recipients have the power when it comes to their inbox. Users controlling which communications to unsubscribe from or flag as spam create hurdles for many email marketers. Full inboxes from social networks, retail stores, promotions, deals, and more only increase the number of annoyed email recipients and increase the number of lost contacts for marketers. The Email Experience Council reports that each year corporations lose approximately 1/3 of their email addresses. What can you do to ensure this doesn’t happen to you? Follow these 3 simple steps and you’ll be on your way to quality email lists in no time!

With the onset of globalization, the importance of advertising in the international space is becoming increasingly apparent. In a recent article by Search Engine Land, linguist Andy Atkins-Kruger discusses several tips to help international marketers achieve success with pay-per-click (PPC) advertising, which I’ve summarized below.

Beginning in January, Facebook rolled out a new form of ad called “Sponsored Stories” which places company posts in users’ news feeds. These ads are labeled “sponsored” or “featured” within users’ news feeds to clearly identify them as advertisements.  Previously, Facebook had these sponsored ads on the ticker portion of its pages (in the upper left-hand corner), but these new ads now appear in the main news feed. Furthermore, Sponsored Stories will only appear on a user’s news feed if they or someone they are connected to has already interacted with the company page in some way, including liking the page or checking in to a place page.

This third part of our Facebook Success Summit Series addresses best practices for Facebook Advertising. We participated in a session led by social media expert Chris Treadaway, author of the book Facebook Marketing: An Hour a Day. Here we discuss some learnings from Chris as well as some best practices we’ve learned through our own Facebook advertising campaigns.

If you aren’t already advertising on Facebook, we think you should be! Facebook advertising can help obtain new fans as well as market and promote products and services. If you’re new to advertising on this platform, here are 4 tips to help launch a successful campaign:

As companies seek to expand their global advertising reach online, it’s impossible to ignore China. Despite the number of restrictions associated with advertising in China, the size of the potential audience is enticing. Unfortunately, China places restrictions on the flow of information into and within its borders, a fact which may discourage many companies from investing the time and money to understand the habits and interests of this tremendous market.