Check out the 90octane Slideshare “Lead Nurturing: Beyond the Toolset.” Learn how to develop a lead nurturing strategy to increase prospect engagement, sales qualified leads, and the profitability of a lead generation program. The presentation includes a form with a link to the recorded webinar.

Lead Nurturing Beyond The Toolset 90octane

Image Credit: BMA

Last month, 90octane partner Sam Eidson, along with BusinessOnline CEO Thad Kahlow, spoke at Grow, the 2012 international BMA conference. Their panel, “Leveraging Customer Intelligence and Dashboards to Analyze Optimize and GROW,” highlighted the different ways digital marketers track and measure analytics through the various phases of the funnel to justify marketing tactics, guide optimization and prove ROI. Stay tuned to 90blog for content from this dynamic discussion. In the meantime, follow @90octane on Twitter for the latest conversion-driven marketing news.

Email recipients have the power when it comes to their inbox. Users controlling which communications to unsubscribe from or flag as spam create hurdles for many email marketers. Full inboxes from social networks, retail stores, promotions, deals, and more only increase the number of annoyed email recipients and increase the number of lost contacts for marketers. The Email Experience Council reports that each year corporations lose approximately 1/3 of their email addresses. What can you do to ensure this doesn’t happen to you? Follow these 3 simple steps and you’ll be on your way to quality email lists in no time!

For the fifth year in a row, 90octane is proud to be recognized by BtoB Magazine in its annual “Top Agencies Special Report.” The list is compiled based on annual revenue, percentage of business to business revenue, innovation and top clients for small, medium, large and interactive agencies. 90octane has been recognized in the Interactive category since our inclusion in the 2008 list, in addition to receiving accolades for our work in the search engine marketing sector.

For more information about BtoB Magazine and the Top Agencies special report, please visit the publication’s website.

We would like to offer our sincerest thanks to the clients, partners and employees who have made our continued growth and success possible. It’s been a banner year for 90octane, and we look forward to many more!

Eloqua is a marketing automation and revenue performance platform that executes campaigns, testing, measurement, prospect profiling and lead nurturing.

Is your firm transitioning to Eloqua 10?

The deployment of Eloqua 10 is now in full swing, and Eloqua 10 is the only option for new Eloqua clients. If you’re an Eloqua user and haven’t switched to Eloqua 10, you will most likely receive a call in the near future to schedule your update. However, your firm may be asking whether switching over to Eloqua 10 is a good idea.