Posted by: Kerry Houchin, Marketing Coordinator
It should come as no surprise that nonprofit donations are down. According to the Center for Nonprofit Management, 50.6% of nonprofit organizations are seeing a decrease in donations. Not only are organizations seeing fewer donors but also smaller donations from existing donors. To make matters worse, administration costs are on the rise.
Nonprofit workers clearly have their work cut out for them. My suggestion? Focus more efforts toward online marketing. Online giving worldwide hit the $10.44 billion mark in 2007, and it currently represents nearly half of all nonprofit donations.
Here are some tips on using the Internet to increase donations:
Stay in touch with donors via email. Send a monthly note reminding them to make a donation and show what donations are helping to accomplish.
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Posted by: Caitlin Diehl, Marketing Coordinator
With businesses investing more and more in interactive marketing efforts, it seems like there are hundreds of new e-newsletters popping up every day. How do you know which ones to subscribe to? Which ones are helpful, and which ones will only take up space in your inbox? Below is a list of some of my favorite e-newsletters available today and details on how they manage to stay on top with new competitors emerging all of the time.
· MediaPost’s SearchINSIDER
o INSIDER guarantees good content in a short, easy-to-read format. The blog is available through free subscription. It is sent to your inbox every day and provides valuable information about the search engine industry. Topics range from tips on word-of-mouth branding to social media marketing and even Google engine updates.
http://www.mediapost.com/blogs/search_insider/
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Posted by: Gloria Dutton, Marketing Coordinator
On my recent post about social media, someone asked a great question about how a traditional B2B company might venture into the social media space, so I thought I’d dig in a little deeper.
The difference between how B2C companies and B2B companies engage in social media comes down to target audiences and the online avenues they’re likely to explore. It’s important to understand, however, that social media is just as valuable a resource for B2B companies as B2C… if not more.
One of the great misconceptions about social media relates to what’s actually out there. When you first hear “social media,” you might think of trendy social networking sites like MySpace and Facebook. Since Facebook was originally designed for a college audience, it might not be the best match for your business goals right now. (That’s not to say that you should write it off entirely. With some knowledge growth and increases in use, it might just evolve into a worthwhile outlet for you.) read more »