Posted by: Meg Archer, Marketing Coordinator

In a recent ClickZ article called “Eight Ways to Use Video to Boost Your Marketing,” the author gives tips on how to incorporate online video into your marketing plan. Using online video is a great, low cost way to meet your consumer on his level through a medium that is growing in popularity and gaining respect from online marketing gurus.

Here are just a couple of the statistics included in the article:

• Almost 80% of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.
• 65% of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday.

These stats are important because they provide data supporting how important online video has become to the U.S. Internet user, and really, who doesn’t use the Internet these days? We can also infer that your target audience is watching online videos while at work.

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Posted by: Rosemary Riley, Storyteller / Senior Copywriter

We’re keeping our eye on online video, as it becomes one of the Web’s most engaging mediums for blending information with entertainment. You’ve been on YouTube. You get the allure. It offers everything from the voyeuristic attraction of watching someone dance to a top pop song, to the educational appeal of a new product demo from your favorite brand. In its many forms, online video has such mass appeal that, according to eMarketer, more than 155.2 million people will watch one within the next year. read more »