Posted by: Christy Roth, Project Manager
Is online video a part of your marketing mix and, in particular, your SEO strategy? As online video usage continues to surge, more marketers are focusing on how video can integrate into their search programs. The following YouTube statistics show how prevalent online video has become:
- 20 hours of video are uploaded to YouTube every minute
- Approximately 120 decades of video are uploaded in a year
What can your company do to make sure that your videos are ranking high in search results and are visible to relevant users? Much like your site content and meta data, you need to make sure that your video title and description are keyword rich (without being spammy) and applicable to what the user is looking for. Think about what terms users that are interested in your video would use to search and work to incorporate them into your copy. You can also provide keyword tags for your video to increase search visibility.
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Posted by: Meg Archer, Marketing Coordinator
It’s no surprise that YouTube continues to be the leading online video site in the U.S., but what is surprising is the rate at which users are posting content. Currently, 20 hours of video are being uploaded to YouTube every minute! That is equivalent to Hollywood releasing over 86,000 new full-length movies in theaters each week.
Over the past two years the number of videos being uploaded per minute has increased from 6 hours in 2007 to 13 in January of this year and now 20 hours per minute. That’s a 233% increase from 2007 to now. Along with hosting millions of hours of user posted content, YouTube remains number one in most views per month. According to comScore, Google/YouTube streams just under 7 billion videos per month in the U.S. With that amount of online video and user interaction, YouTube really is the thousand pound gorilla in the online video space.
Google, the owner of YouTube, is shown dominating the online video space in this comScore chart from April 2009.
Posted by: Meg Archer, Marketing Coordinator
In a recent ClickZ article called “Eight Ways to Use Video to Boost Your Marketing,” the author gives tips on how to incorporate online video into your marketing plan. Using online video is a great, low cost way to meet your consumer on his level through a medium that is growing in popularity and gaining respect from online marketing gurus.
Here are just a couple of the statistics included in the article:
- Almost 80% of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.
- 65% of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday.
These stats are important because they provide data supporting how important online video has become to the U.S. Internet user, and really, who doesn’t use the Internet these days? We can also infer that your target audience is watching online videos while at work.
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Posted by: Rosemary Riley, Storyteller / Senior Copywriter
We’re keeping our eye on online video, as it becomes one of the Web’s most engaging mediums for blending information with entertainment. You’ve been on YouTube. You get the allure. It offers everything from the voyeuristic attraction of watching someone dance to a top pop song, to the educational appeal of a new product demo from your favorite brand. In its many forms, online video has such mass appeal that, according to eMarketer, more than 155.2 million people will watch one within the next year. read more »
