Giving the green light to your keyword strategy
Posted by: Leslie Russell, Senior Marketing Coordinator
Where has the time gone? It has been over a year since you last updated the metadata so important to your website’s search engine optimization (SEO), you can’t remember when the content on your site was last updated and some of your pay-per-click (PPC) advertising keywords seem a little stale. Now is the time to see which keywords have been performing, revamp your keyword list and get a refreshed search engine marketing strategy rolled out.
Start off by doing a little investigation on the success of your last keyword strategy.
Phase 1: Research
· Review your site in-depth. Have you updated content or removed content? Are you keeping pace with trends in your industry?
· Glance at your key competitors’ websites. Are they using different language and keywords throughout their content or metadata? Reviewing their sites may spark additional ideas for your keyword strategy.
· Pull analytics reports looking at non-paid and paid keywords. Consider if all of these terms are still relevant, or if there are new terms you haven’t considered before.
· Use keyword tools to gather recommendations of adjectives, synonyms, plurals, etc.
· Take a look your organic and paid visibility. Are you getting exposure for the keywords you consider most important? If not consider how to make those words a higher priority in your refreshed keyword strategy. read more »