The question of which browser truly reigns supreme depends on whom you ask and what metrics you’re using to measure superiority.  Why is this in question? After all, Microsoft’s Internet Explorer has had little in the way of a serious competitor. In light of recent reports claiming Google’s Chrome had finally taken the majority in market share, it seems appropriate to dig a little deeper.  Even though Chrome is still a relative infant in browser terms (it started in 2008), it has some distinct advantages. Chrome is featured on the most popular website in the world (its parent, Google), and has received overwhelmingly positive reviews from its users. While these characteristics have made it a force to be reckoned with, one has to wonder if it’s enough to launch it over the browser that is preloaded on every PC and has thus become the default choice for nearly all computer users.

When you’re searching Google for the phrase europe travel rating, what information are you hoping to find? Perhaps you’re researching a specific travel company and how satisfied other customers were with their experience. Maybe you read a news story that caused you to investigate a travel industry or destination further. Or, maybe you’re almost ready to purchase a vacation and you’re searching one last time to ensure you chose the best travel option. Searchers entering these types of queries could fall into any of the above categories, and it’s important to be present for such terms during this critical research phase.

Remember when Ask Jeeves rolled out in the late 90’s? There was something very exciting and almost mindboggling about the concept of asking a computer a question and receiving an answer. As we all know, Jeeves did not always provide the best answers to questions, which likely lead to his “retirement” in 2005, when the search engine transformed into Ask.com. 

As Interactive Marketing grows, we’re beginning to see an increase in integration between various online tactics. A recent Search Engine Land article found that iOS users are not only searching more than Android users, but the searches are predominantly local.

Image Credit: Search Engine Land

To build upon their “Bing Is For Doing” philosophy, America’s second largest search engine has decided that it will follow in Google’s footsteps and provide social integration.  More information about the merger of social and search platforms across the web can be found in a previous 90blog post.  Bing will attempt to do what Google has decided against and use Facebook (among other social networking sites) as its primary tool to get answers for its users.  As Bing says, “Recent attempts at social search haven’t unlocked the full potential of tapping our social networks.”  Through an integrated format called the Sidebar, users will be able to get the opinion of friends, family, and colleagues online, much as you would in person.