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If you’ve spent any time in Google Analytics, or any other analytics platform in the past year, you’ve likely spotted a pesky new “keyword” popping up within the organic traffic section. The keyword I’m referring to is (not provided), and due to several changes from Google and various browsers, the percentage of organic traffic being categorized under this term increased significantly in the second half of 2012.

So why is this new item appearing in your results and is there any hope to finding out what these users are actually searching on? Read on and you’ll soon find out…

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Consistent with everything online, SEO tactics and best practices are evolving quicker than Taylor Swift is moving on to her next boyfriend. SEO trends are similar to fashion; a popular, widely used tactic could lead to first page positioning one year, and be considered spammy the next, just as the craze of Crocs fizzled out faster than it arrived.

With the ever-transforming world of SEO, there’s one thing that every website owner should live by: if you’re developing content simply to have more pages on your site, you’re already behind the times. To kickoff the new year in style, make this must-do SEO resolution to yourself: remember that while content is key, newsworthy, sharable content is a must.

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Over the last several months, Twitter has been beefing up its focus on search engine optimization (SEO) in an effort to provide searchers with easier access to information. While Twitter is showing much more dedication to improving its search features and online visibility than many of its top rivals, how effective are these changes actually going to be?

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Do you target both B2B and B2C audiences? If so, you already know your B2B customers have different needs and buying cycles than your B2C customers, and maybe you’ve taken steps to address both customer types with your online presence. What you might not have realized is your SEO strategy will also need to be different for each group. All parts of your SEO plan should be optimized separately for B2B and B2C, including your keywords, landing pages and metrics.

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With all the changes and updates Google has recently made to its Places pages and local search (such as the integration with Google+), optimizing and updating company data within Google’s local platforms remains crucial for your ranking results.