Cross promotion has been a significant element of marketing strategy for years. But why stop at cross promoting products when you can integrate your email and other digital marketing efforts to get more bang for your buck? Through collaboration with social media, SEO and mobile marketing, you can achieve new heights of email optimization.

Have you performed a search for a local restaurant or business on Google within the past couple of days? If you felt like something seemed a little off or completely different, you weren’t the only one. On May 29th, Google made the dramatic move to convert over 80 million Places pages worldwide to Google+ Local pages, in an effort to socialize local search. With this move came several new features for business owners, as well as layout changes to both business pages and Google+.

Image Credit: Search Engine Land

To build upon their “Bing Is For Doing” philosophy, America’s second largest search engine has decided that it will follow in Google’s footsteps and provide social integration.  More information about the merger of social and search platforms across the web can be found in a previous 90blog post.  Bing will attempt to do what Google has decided against and use Facebook (among other social networking sites) as its primary tool to get answers for its users.  As Bing says, “Recent attempts at social search haven’t unlocked the full potential of tapping our social networks.”  Through an integrated format called the Sidebar, users will be able to get the opinion of friends, family, and colleagues online, much as you would in person.

Many brands have rushed to adapt to one of the latest trends in social media – brand pages on Pinterest. Many brands are seeing results in the form of referral traffic to their site and high-engagement with their community. Here are some tips for optimizing your brand page on Pinterest.

Even though the Washington Capitals eliminated them in this year’s NHL Playoffs, the Boston Bruins would likely win the Stanley Cup of Social Media if such a thing existed.