Image courtesy of Dell's Official Flickr Account

Identifying ailing digital marketing strategies can be challenging. Even if you are posting content on a regular basis and gaining followers, are you meeting goals and generating a return on investment? In order to answer these questions, you have to evaluate your social media strategy.

Nielsen's 2012 Social Media Report - Social Networking Is All About Mobile

It is no surprise that social media plays an increasingly substantial role in the lives of today’s consumers. As marketers continue to evolve social media strategies, it’s crucial to refer back to learnings and trends from the past to properly plan for the future. Nielsen’s 2012 Social Media Report provides valuable insight on the growth, evolution and impact of social media based on its increasing base of consumers across the nation and the globe. So what can we learn from the Nielsen’s report’s key findings?

Image Source: mashable.com/2010/09/28/social-media-conversion-science

It is widely known that social media websites such as Facebook, Twitter, LinkedIn, YouTube, and Google+ are extremely popular. Now, it’s time to capitalize on that popularity and find ways to engage audiences on these platforms and convert prospects into sales. However, definitions of social conversion will differ based on firm, program, and strategic objective, and it’s important to find the definition that’s right for you.

Image Credit: QuickSEOResults.com

Over the last several months, Twitter has been beefing up its focus on search engine optimization (SEO) in an effort to provide searchers with easier access to information. While Twitter is showing much more dedication to improving its search features and online visibility than many of its top rivals, how effective are these changes actually going to be?

Image Source: http://www.itechcode.com/2012/06/21/twitter-marketing-alert-a-must-read-for-bloggers/

Whether you work for a multi-national corporation, a medium sized company or a mom-and-pop shop, you likely realize the importance of social media to your success.  Chances are, your company could boost results from your social media efforts by incorporating a couple of easy-to-implement practices.

A Buddy Media study that gathered information from the Twitter accounts of 320 of the world’s largest brands recommended these best practices to increase engagement with followers: