Lisa Mallen

90 Social Tip of the Week: Using Vine for your brand

Twitter's Vine platform

How is your brand using Vine?

Have you been following the progress of Twitter’s new social platform Vine? Well, it has been nearly two months since Twitter announced Vine and it is continuing to gain popularity with not only the everyday user, but top brands as well. This social app allows users to create a 6-second max video loop and then share it across various social media platforms.  There are numerous ways that brands are able to utilize Vine to share content and engage with their audience.  Brands can use Vine to highlight a product launch, run a product/service demo, create contests, or simply just create engaging content that can reach a mass audience.  Learn how some brands are already using vine to leverage their products and services in this recent article from PRNewser.

 

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90octane

Social Media Conversion & Measurement: Customization is Key

Social Media Conversion

Image Source: mashable.com/2010/09/28/social-media-conversion-science

It is widely known that social media websites such as Facebook, Twitter, LinkedIn, YouTube, and Google+ are extremely popular. Now, it’s time to capitalize on that popularity and find ways to engage audiences on these platforms and convert prospects into sales. However, definitions of social conversion will differ based on firm, program, and strategic objective, and it’s important to find the definition that’s right for you.

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Tiffany Houkom

Twitter Makes Important SEO Updates

Twitter and SEO

Image Credit: QuickSEOResults.com

Over the last several months, Twitter has been beefing up its focus on search engine optimization (SEO) in an effort to provide searchers with easier access to information. While Twitter is showing much more dedication to improving its search features and online visibility than many of its top rivals, how effective are these changes actually going to be?

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90octane

Business Twips: How to Use Twitter Effectively

Twitter Marketing

Image Source: http://www.itechcode.com/2012/06/21/twitter-marketing-alert-a-must-read-for-bloggers/

Whether you work for a multi-national corporation, a medium sized company or a mom-and-pop shop, you likely realize the importance of social media to your success.  Chances are, your company could boost results from your social media efforts by incorporating a couple of easy-to-implement practices.

A Buddy Media study that gathered information from the Twitter accounts of 320 of the world’s largest brands recommended these best practices to increase engagement with followers:

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Jake Lanier

Twitter Community Touchdown

 

As March Madness is upon us and the NBA playoffs approach, many people take to the Internet to find information about their favorite team.  Twitter is known to be a great source of breaking news, particularly for sports fans.  However, it can be a little overwhelming to filter and synthesize the available news out there on your favorite team(s).  Fortunately, one startup has simplified this lengthy process.

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