Posted by: Sam Eidson, Partner

Looking for an expertise-focused Web 2.0 tactic to increase your search engine visibility? If the fit is right, try personas. A persona is an online alter ego that corresponds to your unique expertise.

Start by creating an account using gmail, yahoo, or any other web-based email. In the place of your first and last name, enter a title that reflects your target keywords – “Nashville Tax Attorney,” for example.  read more »

Posted by: Sean Voorhies, Marketing Coordinator

Once you’ve set your keyword strategy, what do you do with all of those terms? Here’s your primer on putting keywords to work for website visibility.

Meta Data
Title, description and keyword tags (all part of your behind-the-scenes meta data) are valuable locations for keyword optimization. Place your most important keywords early in your tags rather than later. While each engine has different title and description character limits, it best to use the least common denominator to avoid having text cut off. Using the following guidelines for each tag can help make the most of your rankings across each engine: read more »