The lead generation campaign we did with Oracle Marketing Cloud just launched, and today it’s featured in Advertising Age. 

What makes the campaign so unique?

The Power of One enables Oracle to demonstrate its solutions’ effectiveness by using Oracle Marketing Cloud platforms to generate its own leads and sales. It’s what Jenifer Metz, Oracle Director of Global Marketing Demand Center and Technologies, calls “drinking our own champagne.”

“It lends to our credibility not only from a marketing perspective, but also from a sales perspective when you’re actually using the technology that you’re selling,” Metz told Ad Age.

Read the story.

playbook-coverplaybook-page15

 

“It lends to our credibility not only from a marketing perspective, but also from a sales perspective when you’re actually using the technology that you’re selling.” – Jenifer Metz, Oracle Director of Global Marketing Demand Center and Technologies

“[The Power of One] is 10 notches above anything else we’ve ever done.” -Phil Montero, Oracle Director of Global Demand Generation Programs, addressing the 90octane team at a recent Thirsty Thursday. 


About the Author

Megan Feldman

Senior Storyteller

With more than a decade of journalism experience for top publications, Megan uses research and storytelling to clarify brand identities and bring client solutions to life through multiple channels.