Facebook no longer allows targeting based on third-party data, but there’s no reason to let the change trip you up on paid social. In this 90 with 90, Social Media Strategist Amanda Christensen explains how the 90 team is helping clients adapt to the update by using in-house data creatively to keep targeting on track.
About the Author
Social Media Strategist
Amanda is passionate about tying together the creative and analytical worlds of social media by writing ads and optimizing campaigns for Real Estate clients. When she isn’t on Facebook, Amanda can be found (still) watching Grey’s Anatomy or hanging out on the nearest sunny patio.