90 with 90 features team members discussing their marketing expertise in under 90 seconds. Here, as social media coordinator at 90octane, I talk about using strategic thinking and complex personas to connect with real estate prospects. When Facebook recently removed targeting by self-reported job title, our audience engagement team had to think fast. We came up with new ways to reach our client’s target audience by observing certain online behaviors. Watch the video for ideas about reaching niche audiences — even in the face of sudden rule changes.

About the Author

Amanda Christensen

Social Media Coordinator

Amanda is passionate about tying together the creative and analytical worlds of social media by writing ads and optimizing campaigns for Real Estate clients. When she isn’t on Facebook, Amanda can be found (still) watching Grey’s Anatomy or hanging out on the nearest sunny patio.