Welcome to 90 with 90, a series of micro -videos that feature 90octane team members discussing their marketing expertise in under 90 seconds. Here, Analytics Strategist Caitlin McCluskey addresses the importance of using data visualizations to tell stories. When you have numbers to present to partners, prospects or clients, it’s important to use visuals that allow you to make a series of meaningful points and show key takeaways. Drawing on tips from Donna Wong at the eMetrics Conference, Caitlin tells you how to pick the right visuals for your specific story.
About the Author
Caitlin is a data-driven search specialist who works across B2C, B2B and non-profit verticals. Her primary passion is using marketing analytics to meet and exceed client goals.