Don’t be fooled—just because it’s called “account-based marketing” doesn’t mean marketers should run the show alone. Getting marketing and sales teams on the same page is the only way to empower both to bring their full value to the table. In this 90 with 90, Account Supervisor David Weinberg explains how to maximize the impact of your ABM by aligning marketing and sales.
About the Speaker
A dad joke-loving New York sports fan who idolizes Mark Messier, now a Colorado Lifer, David has worked in various forms of marketing from experiential to digital with clients like PepsiCo, Ford, Adidas and Oracle. Building trustworthy client relationships and aligning teams toward shared goals is David’s favorite aspect of account management.