B2B marketers take note: There’s a new buyer in town, ready to flip your tried-and-true marketing strategy on its head. In this 90 with 90, Industry Director Jim Sampson provides four tips to help you adjust your tactics to resonate with millennial decision-makers throughout the buying process.

About the Speaker

Jim Sampson

Industry Director

A 15-year agency vet, Jim has had the privilege of working across just about every conceivable medium and vertical. From established clients to start- ups, Jim’s passion is helping clients tell meaningful stories by exploring what is truly different about their offerings and relaying that in unique ways. Outside of the office, Jim and his wife enjoy seeing as much of the world as possible.