In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. As an account director at 90octane, in this video I talk about how we see Account-Based Marketing (ABM) as an ongoing commitment rather than a one-time event. By finding commonalities between target accounts and modifying campaigns over time, you can make ABM scalable and ever more effective. Learn how.
About the Author
Kaurie helps develop strategy for client campaigns and ensures that our programs meet client goals.