Generation Z controls more than $143 billion in purchasing power. Can you afford not to have a piece of that pie? In this 90 with 90, Storyteller Marly Beste unpacks the values that drive Gen Z purchases and explains how to build affinity with these buyers through fun, honest and experiential campaigns.

About the Author

Marly Beste

Storyteller

A tenured copywriter, Marly specializes in verbal strategy and brand voice development. Out of the office, she’s an incessant champion of her family’s happiness and regularly pens vignettes inspired by magical realism and nonsense literature. As she puts it, “I didn’t choose writing. It chose me.”