Are your prospects picking up what you’re putting down? In order to be successful with account-based marketing (ABM), you need to go beyond identifying high-value targets. It’s equally important to tailor your messaging to speak to prospects’ unique needs—even those who aren’t yet ready to work with you. In this 90 with 90, Account Director Molly Dwyer explains how we engaged prospects at all stages of the sales funnel with an ABM program for one of our technology clients.
About the Author
Molly has over eight years of experience specializing in marketing and branding with a strong focus in digital strategy, market research and creative production oversight.