In 90 with 90, various 90octane team members discuss marketing insights in under 90 seconds. Here, I talk about how, as an associate media planner, I use programmatic as one way to help clients reach priority prospects. The first step is targeting ads based on things like job title or company, and then using captivating creative to get prospects’ attention. Learn more about attracting your target audience members and keeping them engaged as you build interest.

About the Author

Nikko Lobato

Associate Media Planner

Nikko helps to design strategic media plans that target the right person, at the right place, at the right time.