You know what they say: Two strategies are better than one. In this 90 with 90, 90octane PPC Supervisor Jessica Nothnagle and Audience Intelligence and Optimization Manager Rachael Roark weigh in on how to get the most impact with holistic search co-optimization. Because paid placement and organic keyword tactics just go together.

About the Author

Jessica Nothnagle

PPC Supervisor

Jessica is a data-driven digital marketer who enjoys bringing clients measurable results. She works on cross-channel strategy, specializing in PPC and SEO programs across a variety of industries.

About the Author

Rachael Roark

Audience Intelligence and Optimization Manager

Rachael is a data-driven marketing strategist who specializes in organic and local search, working to create and execute integrated marketing strategies that facilitate client goals.