In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. Here, as 90octane Project Management Supervisor, I talk about the value of retrospectives, the practice of looking back in order to move forward effectively. Analyzing the strengths and weaknesses of a campaign enables you to improve the process in the future. Use these four questions to identify key learnings and optimize upcoming programs.

About the Author

Rachel Woodburn

Project Management Supervisor

Rachel is a passionate, detail-oriented Chicago native who leads web-based projects from conception to execution with impactful results. When she’s not optimizing workflows, you can find her enjoying Colorado’s great outdoors.