In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. For Halloween, 90octane Art Director Sarah Nichols talks about the art of “frankensteining.” Frankensteining is the often-daunting task of taking the best ideas of the concepting process and blending them together into one cohesive body. While it can certainly seem spooky, it’s possible to do it well. Learn some tips for developing a consistent campaign by merging existing ideas into a coherent and structured concept.


About the Author

Sarah Nichols

Art Director

Sarah is an enthusiastic and fun Art Director who should have been a leash kid. Her sense of adventure has lead her down many new paths that help her align creative concepts with disruptive technologies to build engaging campaigns.