Welcome to 90 with 90, a series of micro -videos that show 90octane team members discussing their marketing expertise in under 90 seconds. Here, Senior Interactive Art Director Scott Fassett discusses how you can expand your brand without being “off-brand.” Watch the video and learn how being brand-adjacent can help you grow your brand while remaining true to who you are.

About the Author

Scott Fassett

Senior Interactive Art Director

Known affectionately around the office as “Scoots,” Scott specializes in user experience, creative conceptualization, art direction and caffeine consumption at 90octane.