Building a messaging strategy based on intuition alone is a recipe for low performance. The good news? Taking a shot in the dark isn’t your only option. In this 90 with 90, Senior Storyteller Tammy Seeb explains one alternative: using A/B testing to pinpoint compelling messages for your audience.

About the Speaker

Tammy Seeb

Senior Storyteller

Tammy is a master content creator and strategic writer who specializes in storytelling and chasing her favorite rock and roll bands around the country.