Building a messaging strategy based on intuition alone is a recipe for low performance. The good news is that you don’t have to take a shot in the dark. In this 90 with 90, Senior Storyteller Tammy Seeb explains how to use A/B testing to uncover the most compelling message for your audience.

About the Author

Tammy Seeb

Senior Storyteller

Tammy is a master content creator and strategic writer who specializes in storytelling and chasing her favorite rock and roll bands around the country.