When it comes to data, “more” is only better if it tells you what you need to know. In this 90 with 90, Marketing Analyst Will Sherman explains how to steer clear of information overload from the start of a project. The trick? Pick marketing metrics that align with your business goals to capture insights you can act on.

About the Speaker

Will Sherman

Marketing Analyst

Will takes a questions-first approach to performance analysis, designing measurement tools and dashboards around web-based business goals.