“Ready for Next,” the lead generation campaign we did with our client, CyberSource (a Visa subsidiary), was recognized at the annual Gold Key Awards, winning Best Strategy and a Gold Key. BMA Colorado, the local chapter of the Business Marketing Association, announced the winners May 4 at the 1920s-themed gala, “Gold Key Speakeasy,” for which 90octane did the creative.
We owe these honors to our team’s smarts and hard work, as well as to the commitment and collaboration of the CyberSource team, whose trust and partnership make it all possible. We’re grateful to our clients and to the BMA, and we’re inspired to continue to create award-winning programs.
Best Strategy & Gold Key Award for Lead Generation Category
CyberSource, a Visa Solution: Ready for Next
To educate customers and new prospects about the power of using multiple components of the CyberSource payment platform together as one, we created a lead-generation and cross-sell campaign that provided valuable content about four key areas: fraud management, global commerce, payment security and mobile payments. Those topics are not only top-of-mind for business leaders, they’re also key categories of CyberSource solutions.
Using the concept, Ready for Next, we built an interactive microsite to serve as the resource hub and targeted users by job title with media and welcome emails driving to the site. Once at Ready for Next, users can explore free, valuable content about challenges and solutions in the four CyberSource solution areas. By interacting with the reports, guides, case studies and brochures, they’re entered into the corresponding category’s email series and receive valuable content directly to their inboxes.
Want to learn more about our award-winning work, and how we can help you accomplish your marketing goals? Contact us.
About the Author
An award-winning author with more than a decade of writing experience for top U.S. publications and brands, Megan uses research and storytelling to craft messaging strategy and bring client solutions to life through multiple channels. When she’s not writing, she can be found playing with her family in the wilds of Colorado.