“A New Face for TriZetto Provider Solutions®,” a brand awareness and lead generation campaign for our partner TPS, won first place in the Digital Campaign of the Year category of the Healthcare Marketing IMPACT Awards. Sponsored by Modern Healthcare and Advertising Age, the awards were presented Oct. 29 in Chicago. We’re honored that our campaign was recognized amidst a competitive pool of entries from The Huffington Post, Blue State Digital, AbelsonTaylor, Pathway and others.
Our winning campaign aimed to expand the healthcare software company’s brand awareness in a competitive market. To do that, we built a messaging platform and lead generation campaign around TPS’s key differentiator: the knowledgeable employees who deliver a proven solution with impeccable customer service. Through relatable photographs and copy highlighting the real people behind the products, “A New Face for TriZetto Provider Solutions®” generated $15 million in sales opportunities for the company.
View the award and assets from the campaign.
“The program resulted in 1,300 leads and $15 million in sales opportunities. Not only did it bring in leads, but it helped morale and enabled us to really show up against our competition.”
– Heidi Budreau, Senior Manager, Provider Solutions Marketing, TriZetto Provider Solutions®
About the Author
With more than a decade of journalism experience for top publications, Megan uses research and storytelling to clarify brand identities and bring client solutions to life through multiple channels.