by Erin Engstrom | May 22, 2020 | Account-Based Marketing, Industry News, Uncategorized
Events look a little different this year, and the recent Fourteener Awards were no exception. In lieu of the typical rousing party, BMA and AMA of Colorado hosted a virtual ceremony on May 7th, which the smooth-as-silk moderator emphasized was indeed live—at one point...
by Erin Engstrom | Nov 8, 2019 | Industry News, Marketing Analytics, Sales Enablement
Recently a group of alumni from the University of Virginia Darden School of Business—some a few years out of school, some more—convened at 90octane to continue their education with professor emeritus Paul Farris. Farris is the co-author of such books as Cutting Edge...
by Erin Engstrom | Jan 31, 2019 | Content Marketing, Creative, Lead Generation, Lead Nurturing
Confession time: I am a content marketer who hates the term “content marketing.” In case you’re wondering, I’m not some sort of self-loathing head case (I’ve got other issues to address during my therapy sessions). No, I object to content marketing as a term for...
