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The Problem with Content Marketing—and Other Marketing Buzzwords

The Problem with Content Marketing—and Other Marketing Buzzwords

by Erin Engstrom | Jan 31, 2019 | Content Marketing, Lead Generation, Lead Nurturing

Confession time: I am a content marketer who hates the term “content marketing.” In case you’re wondering, I’m not some sort of self-loathing head case (I’ve got other issues to address during my therapy sessions). No, I object to content marketing as a term for...

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