by Rachael Roark | Nov 2, 2016 | Content Marketing, Industry News, Search Engine Marketing
Google’s recent announcement of new a mobile search index – which will supersede the current desktop one – has marketers scrambling to make mobile a priority. While a mobile-optimized website was already important (more than half of all searches happen on mobile and...
by Megan Feldman | Oct 25, 2016 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Social Media
The lead generation campaign we did with Oracle Marketing Cloud just launched, and today it’s featured in Advertising Age. What makes the campaign so unique? The Power of One enables Oracle to demonstrate its solutions’ effectiveness by using Oracle Marketing...
by Megan Feldman | Oct 18, 2016 | Content Marketing, Email Marketing, Lead Generation, Lead Nurturing, Search Engine Marketing, Social Media
We recently launched an exciting new campaign for our long-time client, Gates Corporation. Because the creative concept, launch and initial results have created a lot of buzz here and at Gates, the 90octane Gates team presented the project at a recent lunch and learn....
by Amanda Christensen | Sep 14, 2016 | Content Marketing, Industry News, Lead Generation, Lead Nurturing, Nonprofit Marketing, Search Engine Marketing, Social Media
A lot of marketers throw around the term “evergreen content.” But what is it, exactly, and how and why do you generate it? Like evergreen trees, evergreen content stays alive over time, maintaining relevance and providing value. One way to think about...
by Maddy Wold | Sep 7, 2016 | Content Marketing, Industry News, Social Media
When it comes to advancing client objectives via social media, it can be tricky to decide which posts to put money behind within an overall marketing mix. I’ve long supported using organic metrics to inform decisions about promoted posts. But with a sea of data at...
by James Omdahl | Jul 15, 2016 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Search Engine Marketing
If you’re in the business of selling upscale condos, you know the buying cycle is anything but predictable. Today’s real estate buyers don’t follow a traditional route from prospect to purchase. They search online, use their personal networks and avoid talking to...
