Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

Fueling Focus: Identify Key Audiences & Develop Personas to Make Personalized Search Work for You

As we explained in the first installment of our “Fueling Focus” series on personalized search, different people get different Google search results for the same search terms based on their unique profiles. What that means for search engine optimizers (SEOs) is that...
90octane & TriZetto Provider Solutions® Win Gold in Healthcare Marketing IMPACT Awards for Digital Campaign of the Year

90octane & TriZetto Provider Solutions® Win Gold in Healthcare Marketing IMPACT Awards for Digital Campaign of the Year

“A New Face for TriZetto Provider Solutions®,” a brand awareness and lead generation campaign for our partner TPS, won first place in the Digital Campaign of the Year category of the Healthcare Marketing IMPACT Awards. Sponsored by Modern Healthcare and Advertising...
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