90 with 90: Rachael Roark and Jessica Nothnagle on Co-Optimizing for Search Engine Marketing

90 with 90: Rachael Roark and Jessica Nothnagle on Co-Optimizing for Search Engine Marketing

You know what they say: Two strategies are better than one. In this 90 with 90, 90octane PPC Supervisor Jessica Nothnagle and Audience Intelligence and Optimization Manager Rachael Roark weigh in on how to get the most impact with holistic search co-optimization....
Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Last December, Facebook announced that it would no longer allow advertisers to use certain self-submitted fields to target ads. What does that mean for us? Well, since the fields included information such as job title and various preferences (religious, political, and...