by Maddy Wold | Feb 16, 2017 | Content Marketing, Industry News, Lead Generation, Lead Nurturing, Social Media
Social media moves at the speed of sound and is much more than sharing, liking and tweeting. It is a highly strategic way to communicate with audiences around the globe and offers sophisticated targeting opportunities. So what’s next for social this year? Read on for...
by Megan Feldman | Jan 25, 2017 | 90talks, Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Nonprofit Marketing, Search Engine Marketing, Social Media
The influence of emotion in storytelling is often underrated when it comes to B2B marketing. Yet according to a research report by Google and CEB Global, B2B decision-making is even more emotion-based than B2C. Which means that B2B campaigns that use emotional...
by Megan Feldman | Nov 22, 2016 | Content Marketing, Industry News, Lead Generation, Lead Nurturing, Search Engine Marketing
We’re honored that our lead generation campaign for the healthcare software company TriZetto Provider Solutions® (TPS) won gold in the eHealthcare Leadership Awards, held by Strategic Health Care Communications. Faces, our winning campaign, was built around the...
by Megan Feldman | Oct 25, 2016 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Social Media
The lead generation campaign we did with Oracle Marketing Cloud just launched, and today it’s featured in Advertising Age. What makes the campaign so unique? The Power of One enables Oracle to demonstrate its solutions’ effectiveness by using Oracle Marketing...
by Lauren Gonzales | Oct 24, 2016 | Industry News, Lead Nurturing, Nonprofit Marketing, Search Engine Marketing
Paid search has become a profitable way to re-engage existing donors who haven’t made recent contributions. Last holiday season, we used Google AdWords Customer Match to connect with our client Feeding America’s list of inactive donors (Customer Match allows narrow...
by Megan Feldman | Oct 18, 2016 | Content Marketing, Email Marketing, Lead Generation, Lead Nurturing, Search Engine Marketing, Social Media
We recently launched an exciting new campaign for our long-time client, Gates Corporation. Because the creative concept, launch and initial results have created a lot of buzz here and at Gates, the 90octane Gates team presented the project at a recent lunch and learn....
