by Holly Schnicke | Mar 29, 2018 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Sales Enablement
Buying a house can be an emotional process that takes between six months to a year. That’s why it’s critical for marketers to meet prospective buyers at every step of the journey. At 90octane, we work across different channels to create holistic marketing programs...
by Courtney Shaw | Feb 21, 2018 | Case Study, Content Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Social Media, Uncategorized
Last December, Facebook announced that it would no longer allow advertisers to use certain self-submitted fields to target ads. What does that mean for us? Well, since the fields included information such as job title and various preferences (religious, political, and...
by Kellie Felsten | Jan 29, 2018 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Named Account Marketing, Social Media
Most marketers understand that a B2B purchase decision is more complicated than a B2C decision. While you might make yourself crazy deliberating over that new pair of boots, buying a software program that your company of 500+ employees will use for the next five years...
by Anna Case | Nov 29, 2017 | :90 with 90, Content Marketing, Industry News, Interactivities, Lead Generation, Lead Nurturing, Media
As digital marketers, one of the most important parts of what we do is crafting stories that are relevant and meaningful. During my session at this year’s Pubcon Las Vegas, I spoke about the value of knowing your audiences and creating great experiences for them...
by Rachel Woodburn | Nov 8, 2017 | :90 with 90, Content Marketing, Email Marketing, Interactivities, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Nonprofit Marketing, Sales Enablement, Search Engine Marketing, Social Media
In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. Here, as 90octane Project Management Supervisor, I talk about the value of retrospectives, the practice of looking back in order to move forward effectively. Analyzing the strengths...
by Bri Wolff and Rachel Woodburn | Nov 8, 2017 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Nonprofit Marketing, Sales Enablement, Social Media
Happiness probably isn’t the first thing people think of when they hear “Project Manager,” but maybe it should be. The underlying theme of this year’s Digital Project Management Summit was the idea that when we keep our internal teams and our clients happy, it leads...
