Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Last December, Facebook announced that it would no longer allow advertisers to use certain self-submitted fields to target ads. What does that mean for us? Well, since the fields included information such as job title and various preferences (religious, political, and...
90 with 90: Rachel Woodburn on Retrospectives

90 with 90: Rachel Woodburn on Retrospectives

In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. Here, as 90octane Project Management Supervisor, I talk about the value of retrospectives, the practice of looking back in order to move forward effectively. Analyzing the strengths...
Project Managers Can Bring Dreams to Life and Heighten Happiness

Project Managers Can Bring Dreams to Life and Heighten Happiness

Happiness probably isn’t the first thing people think of when they hear “Project Manager,” but maybe it should be. The underlying theme of this year’s Digital Project Management Summit was the idea that when we keep our internal teams and our clients happy, it leads...