by Bri Wolff and Rachel Woodburn | Nov 8, 2017 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Nonprofit Marketing, Sales Enablement, Social Media
Happiness probably isn’t the first thing people think of when they hear “Project Manager,” but maybe it should be. The underlying theme of this year’s Digital Project Management Summit was the idea that when we keep our internal teams and our clients happy, it leads...
by Kelly Snyder | Oct 30, 2017 | Case Studies, Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Named Account Marketing, Nonprofit Marketing, Social Media
When it comes to the basics of marketing strategy, companies large and small tend to share three main challenges: determining where to start, creating specific definitions of success and ensuring that every project is part of the organization’s larger long-term...
by Ariana Wolf | Sep 26, 2017 | Content Marketing, Email Marketing, Industry News, Interactivities, Lead Generation, Lead Nurturing, Search Engine Marketing, Social Media
The brain processes information visually, so it’s important to use data visualizations to help people understand how marketing programs are performing. As 90octane Campaign Analytics & Insights Director, in this video I share impactful visuals that can be used to...
by Nikki Thomas | Sep 20, 2017 | Content Marketing, Email Marketing, Interactivities, Lead Generation, Lead Nurturing, Search Engine Marketing, Social Media
In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. As a 90octane account director, I explain in this video our strategic approach to managing client programs through a process called MVP. Talking with clients biweekly about...
by Kaurie Hull | Sep 7, 2017 | Content Marketing, Email Marketing, Lead Generation, Lead Nurturing, Named Account Marketing
In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. As an account director at 90octane, in this video I talk about how we see Account-Based Marketing (ABM) as an ongoing commitment rather than a one-time event. By finding commonalities...
by Megan Feldman | Aug 24, 2017 | Content Marketing, Industry News, Interactivities, Lead Generation, Lead Nurturing
People are drawn to unique experiences, and today, when so much of our daily lives take place online, unique often means tangible, in-person and interactive. Focused on holistic interactions with brands, experiential marketing includes face-to-face activities that go...
