by Kellie Felsten | Jan 29, 2018 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Named Account Marketing, Social Media
Most marketers understand that a B2B purchase decision is more complicated than a B2C decision. While you might make yourself crazy deliberating over that new pair of boots, buying a software program that your company of 500+ employees will use for the next five years...
by Anna Case | Nov 29, 2017 | :90 with 90, Content Marketing, Industry News, Interactivities, Lead Generation, Lead Nurturing, Media
As digital marketers, one of the most important parts of what we do is crafting stories that are relevant and meaningful. During my session at this year’s Pubcon Las Vegas, I spoke about the value of knowing your audiences and creating great experiences for them...
by Rachel Woodburn | Nov 8, 2017 | :90 with 90, Content Marketing, Email Marketing, Interactivities, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Nonprofit Marketing, Sales Enablement, Search Engine Marketing, Social Media
In 90 with 90, 90octane team members discuss marketing insights in under 90 seconds. Here, as 90octane Project Management Supervisor, I talk about the value of retrospectives, the practice of looking back in order to move forward effectively. Analyzing the strengths...
by Bri Wolff and Rachel Woodburn | Nov 8, 2017 | Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Media, Mobile Marketing, Nonprofit Marketing, Sales Enablement, Social Media
Happiness probably isn’t the first thing people think of when they hear “Project Manager,” but maybe it should be. The underlying theme of this year’s Digital Project Management Summit was the idea that when we keep our internal teams and our clients happy, it leads...
by Kelly Snyder | Oct 30, 2017 | Case Studies, Content Marketing, Email Marketing, Industry News, Lead Generation, Lead Nurturing, Named Account Marketing, Nonprofit Marketing, Social Media
When it comes to the basics of marketing strategy, companies large and small tend to share three main challenges: determining where to start, creating specific definitions of success and ensuring that every project is part of the organization’s larger long-term...
by Ariana Wolf | Sep 26, 2017 | Content Marketing, Email Marketing, Industry News, Interactivities, Lead Generation, Lead Nurturing, Search Engine Marketing, Social Media
The brain processes information visually, so it’s important to use data visualizations to help people understand how marketing programs are performing. As 90octane Campaign Analytics & Insights Director, in this video I share impactful visuals that can be used to...
