What A/B Testing Has in Common with the Scientific Method & How to Avoid the Most Common Mistakes

What A/B Testing Has in Common with the Scientific Method & How to Avoid the Most Common Mistakes

Many business leaders notice that their landing pages aren’t performing well, but they don’t know why. And if you don’t know what’s wrong, it’s impossible to fix it. Enter A/B Testing. A/B testing (also known as split testing or bucket testing) is a way to compare two...