Fueling Focus: Use Content Mapping and Search Term Strategy to Make the Most of Personalized Search

Fueling Focus: Use Content Mapping and Search Term Strategy to Make the Most of Personalized Search

In the previous installment of our “Fueling Focus” series on personalized search, we explored how to use data to understand key audiences and develop personas based on them. Now we explore how search engine optimizers (SEOs) take that persona knowledge and use it to...