The Subjectivity of Creativity

The Subjectivity of Creativity

Ever seen a celebrated painting or read a popular book and thought to yourself, “eh”? Most of us have. I bring this up because recently a question came up at 90. It went a little something like, “Is creativity subjective?” The short answer is yes. On one hand, you...
Are Banner Ads Dead?

Are Banner Ads Dead?

AT&T debuted the first banner ad in 1994, catalyzing an entire industry of digital technology that changed the way we engage audiences. Banner ads led to the rise of programmatic advertising—the use of data to buy digital ad impressions in an automated fashion—and...
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