90octane and CyberSource Win BMA Gold Key Awards

90octane and CyberSource Win BMA Gold Key Awards

“Ready for Next,” the lead generation campaign we did with our client, CyberSource (a Visa subsidiary), was recognized at the annual Gold Key Awards, winning Best Strategy and a Gold Key. BMA Colorado, the local chapter of the Business Marketing Association, announced...
Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Since Facebook Removed Certain Targeting Abilities, Paid Social Requires New Strategies

Last December, Facebook announced that it would no longer allow advertisers to use certain self-submitted fields to target ads. What does that mean for us? Well, since the fields included information such as job title and various preferences (religious, political, and...
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